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Joe Snyder

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In 1958, Mr. Jesús Vargas Abín established in México "De Vargas", store where he sold shirts, trousers, suits, ties, underwear, accessories, etc. In 1977 Mr. José Vargas Snyder started working with his father. He continued offering the same products until his father died in 1977.
In those days men underwear covered men's virility, failing the objective.
 
The customers were looking for sensual underwear, Mr. Vargas Snyder noticed people's needs due his vast experience in men's clothing. His idea produced the exclusive Exclhom design, a garment made of Polyamid Elasthan, that fitted perfectly man body. He manufactured and sold the product in his own store, the customer bought this articles since the first exhibit day, proving he was right.
 

He decided to sell his garments in other stores, contacted clothing business people and hired a sales broker. The wholesalers considered the design too cheeky, they thought the customers will reject them, but he didn't give up, due to the great result obtained in his store he started saling to retail customers.

In 1988, the country's economics crisis forced the company to stop the garments manufacturing, undertaking it back to basics. "De Vargas" restarted as in 1971.

At the end of 1990, "De Vargas" profits were hampered, then Mr. Vargas Snyder started the business that had worked before: manufacturing Polyamid Elasthan garments; this time making them in a professionally and ambitious way, trying to sell them to prestige wholesalers.

In march 1991, Joe Snyder® returned to market. Many old customers were buying poor quality similar products made by people that once worked in "De Vargas", this fact made Joe Snyder's® return very difficult. With excellent service, attention and strict quality controls, the company recovered some old customers and gained new ones. The company applied for patent of models and sold the products to diverse prestige wholesalers, keeping the retail buyers.